Pest Professionals Turn To Twitter & Social Media

Twitter and Social Media, a quick look.

Twitter is a social media site where users log in and micro blog about events in their lives, businesses, pet’s lives, etc. In effect, Twitter is very similar to a text message sent to your entire contact list. When Twitter first hit the internet, Google and Yahoo! assigned Twitter more link value than it was worth - an error which was grossly exploited by search engine optimization specialists. Search engines reacted by greatly diminishing the link value that was associated with Twitter.

Twitter; Pest professionals who want real leads should look elsewhere.

Recently, the National Pest Management Association published an article titled "Taking on Twitter, how pest management companies can use social media to grow their business." The article goes on to explain how Twitter works, what micro blogging is, how to connect to other people who use Twitter, or "Tweeps." The article states the number of "Tweeps" was estimated to reach 101 million by 2011! Unfortunately, Twitter has posted very lack luster numbers in the last two quarters and is possibly looking at a "dot com crash" scenario.

"According to the web analytics company – Compete, Twitter’s unique visitors has increased by only 285,000 to close to 19.7 million from April to May 2009. Although the figure 285,000 seems high, however, when converted to percentage, it is just a 1.45% growth rate."

"Twitter’s user growth is no longer accelerating. The rate of new user acquisition has plateaued at around 8 million per month. Over 14% of users don’t have a single follower, and over 75% of users have 10 or fewer followers. 38% of users have never sent a single tweet, and over 75% of users have sent fewer than 10 tweets." - Washington Post

The inherent problem with publishing search engine optimization tactics in traditional media is that by the time the seo tips reach news stands and book stores, they are already outdated.

Pest Professionals Find Flaws In Social Media

Facebook and other social media networking sites are more effective than Twitter, but have not been saturated by homeowners and still retain the wrong demographic despite immense popularity. Not only does social marketing lack the right clientele, it doesn’t rank in search engines against properly optimized web sites. In fact, at the time of this writing, this web page ranks number one in the world for "twitter pest control." Social media still has its uses; new specials, product updates, uploading personal pictures, humor, connecting with old friends, etc. However, we wanted to point out a few problems with social media as it pertains to the average pest professional;

Diminished value to search engines - diminished visibility.

Updating Twitter is tedious.

Building a worthwhile "Tweeps" list is tedious.

Wrong demographic - the average user of Twitter is 18-34 years old, makes less than 48k a year, has no children and doesn't own a home.

Homeowners call pest control companies with an immediate problem, they are disinterested in details.

Search Engine Optimization will put your company ahead of the pack

What is Search Engine Optimization (SEO)?

Search engine optimization or "SEO" is the term for altering your pest control company’s web site content and code to achieve higher results in search engines. This is done by structuring your web site to be more relevant to the search terms applicable to pest control, termite or animal abatement.

Optimized Web Site Creation

When you signup, we immediately recreate your entire web site using "Clean Code Technology." No web site? No problem, our team will send you design examples and will help you find the look that best fits your termite or pest control company.

No Keyword Limits

We don’t believe in limiting your pest control business’s potential for success. According to Google, more than 60% of searches are unique. It is for this reason that we focus on both major search terms as well as industry specific keywords. Our cost-effective SEO packages are purpose-built for maximum return.

High Quality Content That Sells

Once your auto web site has been created, we set about building pages for your products and services. We work directly with you to provide content that not only ranks well, it sells your clients for you! All of our "Rank Relevant Content" is generated in house by our organic SEO team. Our research has repeatedly shown our "Rank Relevant Content" far out ranks our competition’s inferior out sourced or mechanically generated content.

Local Maps Optimization

Appear locally for the services you provide, both in organic listings as well on search engine maps. In addition to geo-targeting your web site, we also geographically target and optimize map listings for further conversions.

Link Building At No Extra Charge

Google, Yahoo! and Bing determine your company’s value without even looking at your web site! Your "Prominence Link" is a rating that search engines give your site based on number and quality of other web sites that link to it. We build quality, one way links to your automotive web site at no additional cost.

Conversion Strengthening

Once online and exposed, our client’s web sites receive constant attention. Our web site analytics help you determine which traditional advertising methods provide the best bang for your buck. We monitor inbound traffic sources, allowing us to continually refine your site for more sales, in less time.

Rank For Less

Starting at just $400 per month, our three SEO packages are built with your budget in mind. In addition to SEO, our clients receive mobile site creation, link building, local maps optimization, social media integration, web site analytics and unlimited advertising and site support from our in house team.

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