Pest Control Search Engine Optimization

A well marketed site will appear on page one of major search engines like Google and Yahoo. Full Monty’s arsenal of internet marketing experience and revolutionary methods will transform your current website and bring you the client’s you desire far cheaper than other methods of advertising have ever been able to!

Whitworth Pest Solutions Internet Marketing Case Study

Client: Whitworth Pest Solutions
Industry: Pest & Termite Control
URL: www.whitworthpestsolutions.com
Campaign Type: Internet marketing package.

Overview:

Whitworth Pest Solutions is a full service pest control company in Puyallup, Washington. Whitworth provides termite and pest control as well as certifed arborist services.

Marketing Goals:

Whitworth came to us with the goal of dominating the Puyallup market and hoped we could help them expand to take on Tacoma's market for them as well. Initally this was the entire focus of the search engine optimization, but soon we expanded Whitworth's markets to include Seattle and all surrounding counties.

SEO / SEM Strategy:

Stage One: Whitworth Pest Solutions already had a great looking web site. Unfortunately, great looking web sites don't rank well unless they're properly structured. We re-wrote the site from top to bottom, keeping the look and feel identical while changing literally every single line of code on the entire website!

Stage Two: After the website had been fully recoded, we set about fine tuning each page for maximum traffic conversions. Our traffic tracking software allows us to see not only how people access the site, but how long they stayed on each page.

Stage Three: Currently we are in the process of building links for Whitworth Pest Solutions. Our continued efforts will increase their rankings for years to come.

Internet Marketing Results:

6-21-10 - Full Monty Marketing Blog

Whitworth Pest Solutions has now been with us for a total of four months and I am happy to report that they're doing very well online. When they first started, we were told that Puyallup is where the company is located, but Tacoma was the target market goal. We have since added Seattle as another target market. Here is a sampling of their current rankings for every pest they control:

Carpenter Ants - 1st page for both Seattle and Tacoma.

Carpet Beetles - 1st page for for both Seattle and Tacoma.

Clothes Moths - 1st page for both Seattle and Tacoma.

Flea Control - 1st page for Tacoma.

Food Pests - 1st page for both Seattle and Tacoma.

Mice - 1st page for Tacoma.

Mosquito Control - 1st page for both Seattle and Tacoma.

Rat Control - 1st page for Tacoma.

Spider Control - 1st page for Tacoma.

Hobo Spider - 1st page for Tacoma.

Termites - 1st page for Tacoma.

Subterranean Termite - 1st page for both Seattle and Tacoma.

Dampwood Termite - 1st page for both Seattle and Tacoma.

Paper Wasps - 1st page for both Seattle and Tacoma.

Yellow Jackets - 1st page for both Seattle and Tacoma.

Pest Control - 1st page for Tacoma, 2nd page Seattle.

 

Happy Pest Control Internet Marketing Case Study

Client: Happy Pest Control
Industry: Pest Control
URL: www.happypestcontrol.com
Campaign Type: Internet marketing package.

Overview:

Happy Pest Control is a San Diego based pest control company that originally started in northern California fifteen years ago. After years of traditional paper media and advertising methods, Happy Pest Control had become stagnant in their growth. Happy’s owner admits to paying for most of his paper advertising methods with the hope that it would ad growth to the company. After reviewing the client sheets however, more than 90% of Happy Pest Control’s growth had come from client referrals.

Happy’s web site was a basic HTML format that relied heavily on image mapping for its navigation and neglected to mention any of the company’s specialties or serviced locales.

Marketing Goals:

Happy Pest Control came to us after dealing with other search professionals. Their site rankings hadn’t changed from the other search professionals’ previous efforts. Happy not only wanted to achieve high rankings for major target terms like “pest control san diego” but also for the various pests they control.

SEO / SEM Strategy:

We focused on Happy’s optimization in a series of stages.

Stage One: We built Happy a simple, 3 column style .php site using cascading style sheets to control the layout and color scheme. The newly designed website allowed Happy to add or subtract cities and pests at a whim without having to modify every page. This also allowed us to keep all of the layout information on another page greatly simplifying the code that the search engines have to crawl before finding the words on the page.

Stage Two: After building the site, our search engine optimization team went to work setting up pages on the site to accurately reflect the cities and pests that Happy Pest Control serviced.

Stage Three: Our search marketing team took over in stage three, building internet popularity to compete with their already optimized competition. As the website was waiting for search engines to recognize its newfound popularity, our search marketing team focused on improving Happy’s already existing advertising mediums - yahoo local, google maps, craigslist and others.

Internet Marketing Results:

Happy Pest Control is a real example of what our search marketing expertise can do for your business. Happy’s website is now producing 90% of their business leads, they have since cancelled their radio, newspaper and phone book campaigns. The website now sees 1200% more traffic than it did when we started on the project.

Happy Pest Control’s owner and operator Steven Coy had this to say;
“I wish I ran into Full Monty a couple years back, my northern California business would have sold for a hell of a lot more. Our San Diego office is doing better than we’ve seen in 20 years and we’ve cut our advertising budget by nearly 80%. Im being forced to grow exponentially this year from all the new business. There’s no downside to working with Full Monty Marketing.”